The Optical Women's Association is proud to introduce a new resource for women in the optical industry who are currently facing or have previously faced a cancer diagnosis. Designed to keep women connected and empowered within the industry, this program offers valuable resources, a dedicated community, and a helping hand when it's needed most. Together, we're here to support, uplift, and inspire.
"Her Story" is inspired by the life and legacy of Claudia Garza-Robinson. Claudia's story, like many others, is one of embracing challenges, cherishing life's small victories, and, above all, inspiring others with her relentless positivity and love for optical. Her legacy continues to inspire those who knew her but radiates beyond those closest to her, especially for women in the industry who are on their own journey with cancer.
Join the Optical Women's Association on the Innovation Stage on Friday, September 19, 11:30 AM - 12:00 PM PST as we proudly present Her Story: Honoring Strength in Optical — a moving tribute to the women in our industry who have courageously battled cancer.
No registration required.
Cast your vote for the frame that best represents strength and perseverance and help us celebrate women in optical through the Her Story campaign.
KEEP A BREAST | MILLENIA DX
Created in collaboration with the Keep A Breast Foundation, this limited-edition Millenia DX brings purpose and style together in one of Blenders' most iconic frames. A gloss transparent blue-to-pink gradient celebrates the foundation's palette, while a customized lens and rose gold accents reinforce the message of support and awareness. Marking 25 years of Keep A Breast, this release raises awareness and prevention efforts and arrives in customized packaging complete with a branded carton, case, and cinch bag.
Blenders has proudly supported women in the optical industry battling breast cancer through an ongoing partnership with the Keep A Breast Foundation that began in 2018. Aligned with KAB's mission to empower through art, education, prevention, and action, we engage our community year-round with meaningful moments and support for KAB events and activations. By sharing real stories and highlighting the impact breast cancer has had within our own team and the broader community, we aim to raise awareness and inspire others. To date, 100% of profits from these initiatives have been donated, totaling over $275K, and we remain committed to empowerment by releasing products that reinforce our belief in life in forward motion.
ClearVision Optical is a 76 year old, independent, 3rd generation family run business founded by Fred and Mimi Friedfeld. Mimi Friedfeld is a founding member of the OWA.
ClearVision felt compelled to create a collection to support women through their journey. That brand is Adira. Adira directly supports the OWA with the ClearVision Adira Grant Program. Empowering women to overcome challenges and pursue their dreams.
Adira was designed by women, for women, to give them frame options for every facet and stage of life. From everyday essentials to fashion-forward statement pieces, Adira ensures a flattering fit for every face.
Just as resilience is essential in the fight against cancer, so too are strength, versatility, and tenacity — qualities that inspire Adira's mission to empower women through eyewear that supports them in every role, responsibility, and chapter of life.
Eye Jacket™ Redux
Eye Jacket™ Redux, inspired by the original Eye Jacket, returns in the Forge Collection - a statement of resilience, its design echoing the strength and perseverance of those facing life's hardest battles. Metallic tones and reinforced contours echo the grit forged in adversity and the precision of steel, shielding the outside while honoring the power within.
Fire orange finishes and mixed-metal paints ignite with energy, capturing the spirit of perseverance and the beauty of strength. Equipped with Prizm™ Trail Torch lenses, every detail is sharpened, every obstacle confronted, every step forward a testament to courage that endures.
EssilorLuxottica stands in solidarity with the women in our optical community who are battling or have overcome cancer. We recognize the immense challenges they endure and the strength required to meet each day, and we're dedicated to ensuring they are met with understanding, meaningful support, and the resources they need. Their courage is an inspiration to us all and we pledge to walk beside them every step of the way.
STATE Optical Co. Daphne
For our submission, the STATE Optical Co. Daphne perfectly embodies strength and unity: its titanium temples and bridge represent unshakable durability, while its vibrant color aligns with OWA's palette of hope. Crafted in collaboration with Japanese artisans, Daphne reminds us that no one is in the fight alone. Together, we lift each other up — stronger, bolder, and unstoppable.
Europa Eyewear is proud to stand with the Optical Women's Association in celebrating resilience, courage, and the power of community. We believe women should have it all — and we're proud to be led by a female CEO alongside a deep roster of women in leadership. The women of Europa don't just support each other at work, we're there to help face down whatever life throws at us, knowing that all struggles are a little easier to bear when we show up for each other. We've been privileged to be able to support our team members who have battled cancer, not to serve our bottom line, but to strengthen our organization in a much more profound way.
CLEARLY – Pink Crystal
People love round frames like they love baby animals and spending money on coffee. (A lot). So, we reinvented the classic round with bright and fun crystal colors that you can easily swap out for a more eclectic outfit. These acetate readers are average width and suitable for both men and women and come as traditional full-lens readers and progressive lenses.
At eyebobs, we believe in seeing the world with clarity, compassion, and courage. We proudly support women in the optical industry who are facing the fight against cancer — honoring their strength, resilience, and unwavering spirit. Their vision inspires ours, and we stand with them in their journey toward hope and healing.
VANNI M161-A358
From its bold transparent colors to its artistic geometric lines, this frame represents layers of healing. Symbolizing the journey of picking up the pieces and creating something beautiful from life's challenges. Revealing there is grace with both strength and vulnerability, and reminding us that no journey is perfectly straight. Each turn shapes who we become.
At Match Eyewear, we honor the creative, strong, courageous, and brave women in optical who have faced cancer. Whether they are still in the fight or have overcome it. These women persevere with resilience and inspire us daily. For many, eyewear is more than a tool for vision — it's a form of self-expression, a reminder of identity, and in times of challenge, a lifeline to confidence. Cancer has touched the lives of our employees and their extended families, making this cause deeply personal. That's why we stand united in community, bravery, and support — uplifting each other, sharing stories, and celebrating milestones with grace.
Together, we carry the spirit of hope and healing forward, ensuring that no woman walks this journey alone.
Ho'okipa MJ0407S 006
Welcome a reminder that beauty surrounds you. In Shiny Transparent Cyclamen Pink, Ho'okipa adds a vibrant expression to daily style. This semi-rimless design feels lightweight yet enduring, crafted to move with you from morning errands to sunset walks. With Maui Sunrise lenses, a pink full mirror over a Maui Rose base, every view is softened and vivid, offering contrast and clarity through every step of your day. Recommended by the Skin Cancer Foundation for providing effective UV protection for the eyes and surrounding skin, Ho'okipa brings comfort and a sense of ease to every outdoor moment.
At Maui Jim, we are guided by a deep commitment to well-being, protection, and the positive energy that light brings to life. Rooted in the spirit of Aloha and the value of 'ohana, our brand is built on connection, care, and respect for every individual's journey. We proudly support the women — our colleagues, partners, and their families — who continue to inspire us with their strength and dedication.
As a brand devoted to eye health and overall wellness, we are honored to carry the Seal of Recommendation of The Skin Cancer Foundation. But our purpose goes beyond eyewear to center a community where care, resilience, and belonging are always in focus.
Our Chelsea sunglasses channel the bold, trendy vibe of the iconic New York neighborhood. With its sharp shape and striking Caramel Tortoise finish, this frame is made to turn heads.
At HOUSE of MODO, we are proud to stand with the Optical Women's Association. In an industry built on connection, we believe in showing up for one another. Guided by strong female leadership, we remain committed to lifting each other up and ensuring no one is left behind — especially as we support women in optical who are bravely facing or have overcome cancer.
Alex Grant 1312 in Pink Blush
Alex Grant was developed in partnership with Co-Founder and CEO Sue Downes and is exclusively offered at MyEyeDr. Sue believes that everyone should have the opportunity to look and feel their best. This collection was created to provide a fashion-forward style while providing outstanding value at a very competitive price. Sue hand-selected each pair of glasses with her two sons, Alex & Grant, in mind. She carefully oversaw every step of the process, hand-selecting materials, choosing unique design details, and ensuring the highest quality was followed within production.
OGI Parka in Sandy Pink
The Parka in Sandy Pink is more than a frame, it's a symbol of resilience. Its warm, grounding brown base reflects the steadiness and resolve of women who face cancer head on, while the layered blush and vibrant pink arcs honor the hope, compassion, and unwavering spirit that define their journey. The bold, architectural browline evokes confidence, standing tall like a crown of strength. Chosen for our "Frames of Strength" tribute, the Parka embodies perseverance, beauty, and the power to inspire, perfect for a spokesperson championing cancer research and awareness.
We choose this frame on behalf of Kerry Clynes who embodies why we will always support an initiative like Her Story, which helps women in optical going through cancer. It's hard to capture in words just how extraordinary Kerry was. She wasn't just a friend, she was that friend. The one who always had time to listen, a smile that could brighten your day, and a way of making everyone feel like they were her closest confidant.
Kerry began her journey in the optical industry in 2012 as a sales representative, and from the very start she made a lasting impact on everyone she met. She was known and admired across the industry by vendors, accounts, and teammates alike. In December 2023, Kerry was diagnosed with aggressive uterine cancer. On June 16, 2024, she lost her courageous battle. Heaven truly gained a wonderful, fabulous angel and she is missed every day.
This frame is dedicated to Kerry - who was larger than life, who loved everything pink and colorful, and who will forever inspire us with the joy and light she brought into our lives.
Frame Description: Kurt Geiger - KGL 5001
This Kurt Geiger acetate frame radiates warmth and resilience through its stunning gradient colorway. The seamless transition from a bold coral-orange to a soft rose-pink mirrors the Optical Women's Association (OWA) color palette — a nod to the strength, courage, and perseverance embodied by women. The uplifting tones are both empowering and inviting, creating a look that's as inspiring as it is stylish. Its modern cat-eye silhouette adds a touch of confidence, making it the perfect statement piece for someone whose story speaks volumes.
At Safilo, we believe in celebrating the women who shape our industry, not only through their expertise and talent but through their unwavering resilience in the face of life's challenges. The Her Story initiative resonates deeply with our values — uniting style, strength, and support for those navigating a cancer journey. By participating, we honor these remarkable women, amplify their voices, and contribute to a community where connection, compassion, and empowerment thrive.
Titan Minimal Art Highlight Collection (5599_NR_6665)
Titan Minimal Art rimless glasses are still revolutionary and iconic after 25 years. The featherweight champion is a minimalist masterpiece worn by modern visionaries and global pioneers alike. The refreshed edit features innovative and aesthetic highlights like partial color groove and gradient-tinted lenses for the next generation.
At Silhouette, we believe true vision goes beyond eyewear — it is about seeing the strength, resilience, and light in people. That's why we stand with women in optical who are facing or have overcome cancer. Their courage inspires us, and we are proud to support and uplift them, both inside our company and outside as part of our community. Just as our eyewear is crafted with precision and care, we are committed to fostering compassion, empowerment, and hope for those whose journeys remind us of the power of perseverance and inner lightness.
Built on community support and high optical standards, Studio Optyx was born in 1879. Since that time we have been committed to continuing to give thanks and show support to our local community . Supporting our optical women partnerships with breast cancer, is an important part of our community connection and an extension of that recognized, and much needed community support. Many of us make personal donations and contributions to Breast Cancer Research, and have participated in the Susan G Komen walk for the Cure.
Our comprehensive support for our optical women within Studio Optyx with breast cancer includes flexible work arrangements and paid time off for treatment and recovery. We provide access to mental health counseling and partner with breast Cancer support organizations to offer a strong community network and educational resources.
Our goal is to encourage our optical women to prioritize their health and well being, feeling supported and empowered throughout their difficult journey. Breast cancer affects most families at some level, and most of us have supported a loved one or a friend during a diagnosis and or treatment. We feel strongly that giving of our time and resources to those in need, is the least we can do. Our optical community grows stronger and closer by uniting to support these types of causes and by pooling our resources. Each of us is doing our small part to help and make a difference in the lives of those affected by breast cancer. No one wants to hear those words, "you have cancer" once you hear them your outlook on life will forever be changed. Let's unite, hold hands and grow stronger . . . together!
TE297 ROS
A shimmering Iconic Tura cat eye accentuated with a mélange of brilliant clear crystal cuts of marquis, baguette, princess cut, petite round, and pear shape set into an acetate frame.
Why Tura Stands Behind Women in Optical Who Are Battling or Have Battled Cancer At Tura, we believe that beauty and strength are unified; and nowhere is that more evident than in the women of optical who face cancer with courage, resilience, and grace. Our shimmering iconic cat eye frame, adorned with a mélange of brilliant crystal cuts, is more than a design statement, it's a tribute to the multifaceted brilliance of these women. Each crystal shape reflects the individuality, perseverance, and inner light of those who continue to inspire us through their journeys. We stand behind these women because they are the heart of our industry. They are innovators, caregivers, mentors, and leaders. Their stories of survival and strength remind us that the fight against cancer is not just personal — it's communal. By honoring them, we honor the spirit of optical itself: clear vision, bold design, and unwavering support.
Tura is proud to participate in the "Frames of Strength: Her Story Campaign" to celebrate these heroes, amplify their voices, and stand in solidarity with the Optical Women's Association and our fellow industry leaders in support of a cause that touches us all.
Fysh F-3770
Fysh 3770 in the Cranberry Gold colorway showcases a rich red semi-matte finish across the monoblock stainless steel front and coordinating temple inlay, creating a refined contrast against the shiny gold bridge, temple edges, and end piece. The feminine, oversized geometric cat-eye silhouette, defined by sharp angular lines, exudes a bold yet sophisticated presence. Adjustable nose pads ensure a secure and comfortable fit, while high-quality OBE screws provide enhanced durability.
At WestGroupe, we proudly stand with the women in optical who are bravely battling or have overcome cancer. Their strength, resilience, and dedication continue to inspire us and the entire industry. We remain committed to supporting and honoring their journey.
Leon Max 6041 in Champagne
Leon Max 6041 features a translucent front with coordinating color endpiece and temple, Leon Max logo on temple, and spring hinges. This style accommodates progressive lenses.
At Zyloware, our why has always been about people — the lives we touch and the communities we serve. Cancer has deeply impacted our Zyloware family, and with so many influential women leading our business, we honor those who are bravely fighting, those who have survived, and those we've heartbreakingly lost.
Our mission is to help people see a beautiful day every day, and we know that when it comes to cancer, seeing that beauty can be especially hard. Yet it's the strength, courage, and resilience of these strong women that inspire us to make eyewear that represents more than vision — it's about beautiful pieces that bring empowerment, identity, and creativity.
Avulux Migraine & Light Sensitivity Lenses are the world's only clinically proven lenses that help people living with migraine and light sensitivity. Using our patented light-filtering technology, our lenses help support people living with migraine and light sensitivity by managing the impact of light during migraine attacks. Inspired by their stories and driven by their courage, Avulux is committed to delivering best-in-class therapeutic lens technology to help patients reclaim life on their terms.
At Avulux, our commitment goes beyond innovation — we stand with the women in our industry who face the unimaginable weight of chronic illnesses like migraine. Stories like Sheika's, a bright and resilient optician in rural Alabama whose light shines even through chronic migraine and cancer, remind us why our work matters. MIgraine not only challenges health but often steals time, joy, and identity. We believe women in optical are true warriors; and in honoring their strength, Avulux proudly supports initiatives that give back to them. Their courage inspires us daily, and it's our responsibility to help ensure they are seen, valued, and supported through every season of life.
EDGEPro is a business analytics platform that streamlines practice management by turning complex data into clear insights. It empowers business owners to make confident, data-driven decisions — without sacrificing the time and energy needed for health, family, and personal well-being.
At GPN Technologies, we believe in honoring the strength, resilience, and courage of women impacted by cancer. Their stories remind us that business is about more than data and technology — it's about people, families, and communities.
We support these women because they inspire us with their determination to keep moving forward despite unimaginable challenges.
Our commitment is rooted in compassion and respect: to stand beside them and elevate their voices. By honoring women impacted by cancer, we affirm our belief that true innovation is not just about advancing our industry, but also about fostering compassion and connection.
PECAA Launch is a special membership designed to support doctors who are opening new practices, from concept to grand opening and beyond. Offered free for the first year, Launch includes enhanced vendor programs to ease the financial pressure of opening cold, as well as advisory resources to guide critical decision making.
PECAA Max Cold Start Advisors Jenny Wiley and Shaun Damico help you navigate your path to success, making your dream of launching your own business a reality. PECAA understands this is your practice. Our role is to provide guidance and support on business matters that may be unfamiliar to you. You are in the driver's seat, ensuring your practice reflects the style and culture you desire.
Launch membership offers a wealth of benefits designed to inspire your private practice journey:
Free Membership
Business Advisory Services
Exclusive Vendor Programs
Practice Management Resources
Ruby Transitions® GEN S™ Lenses
The Ruby hue of Transitions GEN S is a statement of resilience. Deep and radiant, this shade embodies the unwavering strength of women in optical who face cancer with a passion for life, a commitment to healing, and a refusal to be defined by adversity. Like the lens itself, these women adapt, transform, and shine revealing their true brilliance in every light.
At Transitions, we believe that true vision goes beyond what we see it's about recognizing the strength, talent, and resilience of the women who shape the optical industry every day. We are proud to support women in optical through initiatives that celebrate their leadership, amplify their voices, and honor their journeys — especially those facing or overcoming the challenges of cancer. By fostering a culture of well-being and a sense of belonging, our commitment is rooted in creating a more inclusive and empowering future.
